commercial & editorial photography from beautiful austin, texas.

The 2009 Christmas Card

Lisa and I like to go all-out on our Christmas cards. We’re talking full-on, crazy productions. Last year all of us were playing Guitar Hero inside a Christmas tree. This year, we decided on a 50′s-themed card. We actually started talking about this idea last Christmas, and we love it.

Click the image to view a super-large version, and see if you can find anything hidden! When you are done, check out the making-of video at the bottom plus the details to to learn a little bit about how I shot this, and what I hid where.

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Creating the Card
The first challenge was the location. I looked into renting some 50′s-looking appliances, but in the end I was able to shoot at the Austin Diner. It has a great retro vibe. Here’s a shot of the diner. Notice the details that wouldn’t have existed in the 50′s, like the beer signs and the digital clock:

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Everybody was photographed separately, and then composited in. Thankfully, the boys were cooperative this year. We used a 5 light setup for each person, shooting against grey seamless. To make this shoot a little easier, I used a 50mm lens for everything. I also made sure to keep the tripod height and angle as close as possible for all the components.

Here are two of the unused images. Note the seamless-covered table. This was to simulate the diner bar, so that when I placed my hand on it, it matched up close to the original.

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Here’s the final masked shot of Lisa, put against a black background. A few things to notice here.

  • The black masking around her elbow is where the flower vase will partially show through.
  • There’s a reflection of her on the table, which is made by copying the image, flipping it vertically, squishing it, and lowering the opacity.
  • A $2 pie from the grocery store photographs better than it tastes.

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That’s pretty much it! Be sure to watch the video above to find the hidden items in the card.

What do you think? Are you doing anything creative for your cards? If so, please share!

The Most Important Thing I learned in Art College

This comes via APhotoEditor.com, and I think it’s spot on:

The Most Important Thing I learned in Art College … is that the fuel on which it runs is a kind of delusional arrogance. It’s the belief that both the world and people’s perceptions need to be changed, and the best way to do it is through nonsense art, nonsense words, and nonsense clothes.

Rebecca Powers of Impact Austin

Rebecca Powers is the founder of Impact Austin, a philanthropic organization dedicated to helping others by providing grants. In 2008 alone, they awarded 5 grant recipients $102,000 each for their projects!

This shoot was a cover story of Rebecca’s work, featured in the October issue of Austin Woman magazine.

Rebecca Powers Impact Austin Image 1

Rebecca Powers Impact Austin Image 2

Tuesday's Tidbits

It’s Tuesday and rainy, so here are some miscellaneous things I’ve decided to share:

Weis is out. After a less-than-stellar performance, Charlie Weis is out as head coach of Notre Dame. I totally understand why they got rid of him, but I still feel bad for him and his family. Especially his son, who’s had to endure a lot of flak at school (and will undoubtedly receive even more now that the decision is final).

Blog Challenge. My friend and awesome photog Shannon Cunningham has challenged herself to blog every day in December. If you catch her missing a day, you can win a portrait session or print credits. How cool is that? I think I will try to keep up on posting for the month of December to show solidarity with her.

Tiger Woods got hit with a minor traffic infraction for his wreck. I suspect that the citation will be the least of his worries in the coming days/weeks.

Christmas cards have arrived and are currently being mailed out. They rock. Look for a post here on Monday about them.