Artists are always looking for promotional images that reflect them on different levels. For this shot of Anthony (a composer here in Texas and the owner of Tranzducer Music), I wanted to create an image that worked well with the electronic, almost electrical, style of his music.
We had some discussions about options. We would get the standard head shot images for his promo kit, but I also wanted to explore this electrical idea a little further. Electronic music is based a lot on ‘modifiers’, meaning that you might start with a particular sound, but then you spend a lot of time tweaking frequencies, cutoffs, gates, etc to get the sound you want. And all of those variables change throughout the song. It can be a very hands-on/performance-based approach to music. When you see 50 little dials on a Nord keyboard, you can get an idea of all the parameters you can change in real time.
I pitched him on building a small set to illustrate this:
I’ve been thinking about this the last few days. It’s a challenge, to say the least, and it’s not just limited to photography. Think of every creative service industry that’s been affected by a transition to digital: photography, music, art, advertising, etc. They’ve all been inundated with new talent that’s able to learn and produce at a rapid pace. If you can see the results of your work right away, you can progress through those 10,000 hours much quicker. The baseline for what is considered acceptable work changes as well. As an example, look at audio. When the digital revolution started, audio professionals slammed MP3 for it’s crappy compression and frequency response. And where are we now? The pros still slam MP3. And MP3 is the dominant audio format. Not “cd quality” files. Not HD audio. This kind of market ‘attitude’ adjustment has happened in every field affected by digital. And it’s not completely a bad thing. It’s great, for example, to be able to get a beautiful print out of today’s printers without worrying about CMYK or color separations or any of that stuff. So how can you stand out in your field among all this change?