Artists are always looking for promotional images that reflect them on different levels. For this shot of Anthony (a composer here in Texas and the owner of Tranzducer Music), I wanted to create an image that worked well with the electronic, almost electrical, style of his music.
We had some discussions about options. We would get the standard head shot images for his promo kit, but I also wanted to explore this electrical idea a little further. Electronic music is based a lot on ‘modifiers’, meaning that you might start with a particular sound, but then you spend a lot of time tweaking frequencies, cutoffs, gates, etc to get the sound you want. And all of those variables change throughout the song. It can be a very hands-on/performance-based approach to music. When you see 50 little dials on a Nord keyboard, you can get an idea of all the parameters you can change in real time.
I pitched him on building a small set to illustrate this: