Note: this is the second in my 3-part series titled "100 Things I've Learned about Photography in 10 Years". You can catch part 1 here.
I hope you enjoyed part one of this multi-part post! Today I was having a conversation with a wedding-photographer friend about backups, which reminded me a lot about #16 from the last post. You can never have too many backups. Heck even this post has a couple backups. :)
Here we go with the the next group of 30:
31. Send a new client a gift after your first big shoot. I send cookies.
32. When you like one image over another, really study it to figure out why you like it. Then check out other people’s work to see if they made an image similar to yours that you don’t like. Did they make that pose work? Why? How?
33. Be professional and confident, but don’t be bossy or arrogant.
34. Find out when you can share the images online, and make sure your client is ok with you doing that.
35. Assistants ‘assist’ you, not ‘do all labor’ for you. Get in there and help them with setting up stands/etc. Good ideas can come about during that time.
36. Know when your idea isn’t working and move on. Don’t be afraid to say that it’s not working.
37. For your website, don’t have more than a few images from a particular shoot unless the images are incredibly different. You don’t want prospective clients looking at your site and thinking “there’s that girl again”.
38. Try to record as much behind the scenes footage on a shoot as possible. Even little snippets with an iPhone are great.
39. Come up with a personal series (or 2 or 3) to shoot. Creative Directors love to see that you are passionate about different subjects and will make a shoot happen just for yourself.
40. Editorial and music photos won’t pay a lot, but they are a great place to experiment and nail down your style.
41. Discover your favorite photographers and learn their style. Once you’ve figured it out and practiced it, combine it with another photographer’s style and see what you like of the results.
42. Nobody ever buys chicken dance photos from a wedding.
43. Figure out what you can outsource. For weddings, you can have someone else edit your whole shoot and produce the album. For commercial/compositing work, you can use a service like ColorExpertsBD.com to cut a subject out from a background. I’ve used them for years and they do great work.
44. Build a ‘resource’ list in your address book or email client. Have a list of assistants, retouchers, stylists, etc ready to go.
45. Take photos of potential photo spots and build a location image library inside of Lightroom/etc. When someone says they want to shoot in front of a purple wall downtown, you’ll know right where to go to find it.
46. Build an email list. This should be your first priority over Facebook, Instagram, etc.
47.A lot of colored gel can scream ‘1980s’. A little bit of colored gel can add character/dimension.
48. If you want to use a smoke machine in a building on a shoot, make sure to turn off the smoke alarms first.
50. Look for ways to collaborate with other creatives on personal shoots. For example, you do the shoot and they do the retouching, or vice versa. This gives you both great images for your portfolios.
51. Take the time to create a great bio page. A video here is a plus.
52. Get BTS videos on YouTube. Or interview videos. Or any type of videos.
53. Experience the difference of having a makeup artist on a shoot with you.
54. If you are traveling with your gear as a carry-on, be sure to pack a small bag just in case your rolling bag is too big for the overhead or they are out of overhead space. That way you can put the most important pieces of gear into a small bag which you hold in your lap or under the seat in front of you while they check the roller.
55. Become part of a local photography group in your town, or start your own (as I did with austinphotogs.com). It can be a general interest group, or something specific like a portrait or newborns group.
56. Build up a referral network of other photographers in different styles, and pass work around if it’s outside of your skill set or interest.
57. If you have the opportunity, hit up a conference like WPPI, Photo Plus, Imaging USA, etc. You’ll learn a lot, establish some great relationships, and probably get a good deal on some gear.
58. Become a content empire (I’m still working on this one).
59. Find mentors. Mentors to help you with technique. Mentors to help with business. Mentors to help with being a good person.
60. When you make a promise, immediately think to yourself how you can over deliver on it.
The series epic conclusion is coming Tuesday, 6/23. However, if you'd like the whole list as a downloadable PDF (along with my other PDF titled "How To Shoot For A Magazine" and my Art Wall Photoshop templates), just sign up for the mailing list and you'll get it right away!