I hope you've enjoyed this series. Today it's time for the epic conclusion :)
Here we go with the the final group of 40:
61. Keep a folder/journal of the times when work you’ve created for someone has truly made a difference. Maybe you created an image of a family member of theirs that has recently died. Or a special newborn shot. When that heartfelt appreciation comes in (and it’s noticeably different than regular appreciation), take note of it.
62. Remove the ‘sent from my iPhone’ or similar email signature from your mobile device. Leaving it shows people that you are available to read/reply every moment of the day.
63. Your word is everything among clients and colleagues. Treat it as such.
64. Creating your style may take a while. It took me from 2005-2009 to narrow my focus to what I liked. And I’m still refining parts of it with every shoot.
65. Play with a ring flash, and then try using it only for slight fill.
66. If you get into off camera lighting, you will find yourself preferring either speed lights or strobes. Try to use them both for different shoots. You’ll quickly learn the pros and cons of each. Eventually you’ll use both on the same shoot for some particular reason.
67. Research your commercial clients as much as possible. Knowing what they’ve got going on is a great conversation starter.
68. Keep an idea file of shoots you want to do. I use Evernote for this.
69. When you come across cool shots/poses, take a photo and then store it in Evernote. There you can use tags (for example “female, standing”), and always reference it later if you need quick ideas.
70. Experiment with all sorts of lights - strobes, flashlights, pen lights, fluorescent, etc.
71. Anytime a client suggests having drinks or a meal after a shoot, take them up on it. More relationship-building happens here than during the shoot, usually.
72. If you put a light on a stand, use a sandbag. Always. Trust me on this. If you travel for a shoot, consider purchasing 'water/sand bags' that you can fill up with water on location. That way you can fly with just the empty plastic bags.
73. If you have children, you still need to take the time to photograph them doing their thing, even though after a long shoot the last thing you want to see is a camera.
74. Wired tethered shooting has always worked better for me than wireless.
75. Pack snacks/bars/etc in your bag for every shoot.
76. If your client has images from a prior shoot that they don't like, seek to understand why. This will give clues on how to approach your shoot with them and what to avoid.
77. Don't be a picture taker, but rather a problem solver. The former just pushes a button until the client is happy. The latter wants to understand the needs of their client before they even get to the photography part.
78. Every image can be critiqued on some level, so don't think that a critique is always correct. Over time, you will be able to judge your own photos. And you will worry less about what the professional 'critiquers' have to say.
79. Shoot for free if you are so inclined. I've done it before and have learned a lot from each of those shoots. Not every gain is monetary.
80. The value that you bring isn't just equal to the time you put in, so don't price yourself that way. My pricing is based on 10 years of experience, not the fact that I can do a shoot and be done in 2 hours.
81. Spend some of your time working with a charitable organization. For a few years I photographed for Now I Lay Me Down To Sleep (infant bereavement). Those sessions showed me the true power of photography.
82. If you must watermark, make it small and out of the way.
83. Selective/spot color went out a long time ago.
84. Avoid the cliched shooting locations (railroad tracks, I'm looking at you).
85. Music can be great to set the mode during a shoot. Streaming services like Spotify are great for this, as you can have all sorts of styles and genres at your fingertips (vs. purchasing a bunch of music).
86. Learn about Facebook dark posts.
87. Study up on Pinterest's promoted pins.
88. Consider using Periscope/IG Live/FB Live for BTS/Q&A streaming.
89. Respond to comments/questions on your blog and other social media channels, *especially* if you started the post with a question. It doesn't make you 'look cool' to not respond.
90. Keep a log of the time you spend on various projects. It will help you determine what to keep doing yourself, and what you can outsource. It will also help you provide better estimates for shoots.
91. If you have completely different 'lines' (for example, commercial photography and pet photography), consider splitting them into completely different websites. You will also end up marketing and promoting them both differently. I do this for doggettstudios.com (commercial work) and austinchristmascards.com (holiday work).
92. Long-term relationships pay off. As I write this, I'm currently on a flight for a shoot that came about because I worked with a guy several years ago on a band shoot. That guy is now a Creative Director at an agency. Because of that long-ago shoot and my continual work, he suggested me for the shoot.
93. Don't listen to the naysayers scream about the death of photography. Families and businesses will always need images. It won't matter that iPhone 12 takes pictures as good as your Canon 5D Mark 3; what will matter is that you have years of experience and know what to photograph and what not to.
94. Figure out where your best 'idea spot' is. For me, it's the shower, hands-down. Lots of great ideas came from there (although so did high water bills).
95. Print your images. They do nothing if they just sit on a hard drive. I am still working on this.
96. If you are nervous about an upcoming shoot, it doesn't show that your weak - it actually shows that you care.
97. If you don't feel nervous about any of your projects, you probably aren't being pushed outside of your comfort zone. Find a project that will push you there. That's where all the growth is.
98. Be helpful to those coming up behind you. Never spoil their excitement for reaching a photography milestone that you completed several years ago. Share in their joy and excitement.
99. If you have a question about these tips (or anything else), email me at email@example.com and I'll do my best to answer it.
100. Always remember that God has given you this special gift and it's up to you to use it to create wonderful works of art - enjoy the process!
What do you think?. Were there things that have worked for you that should be included? If so, leave a comment below. I'd love to hear about things you've learned!
Also, if you'd like the whole list as a downloadable PDF (along with my other PDF titled "How To Shoot For A Magazine" and my Art Wall Photoshop templates), just sign up for the mailing list and you'll get it right away!