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Where would some of Austin's most successful advertising executives be if no one had given them a shot in advertising?

That was the question that advertising agency McGarrah Jessee asked as a way to promote and support the efforts of the Austin-based educational organization, E4 Youth. E4 Youth works to educate, nurture, and provide mentoring opportunities to creative youth. It's a great way for students to get exposed to various creative fields so that they can make informed decisions about their future.

The shoot featured Tim McClure and Jay Russell of GSD&M, Mike Woolf of Beef and Pie, Scott McAfee of SandersWingo, and Sergio Alcocer of LatinWorks.

I was very excited to be a part of this project, as each scenario involved a crazy new career path for these agency executives. We did a total of 5 shoots off-and-on over 3 days. Everyone "buried themselves in the part" quite well!

The images were on display during the 2013 ADDYs award show in Austin. Tim McClure of GSD&M

Jay Russell of GSDM

Mike Woolf of Beef and Pie

Scott McAfee of SandersWingo