Where would some of Austin's most successful advertising executives be if no one had given them a shot in advertising?
That was the question that advertising agency McGarrah Jessee asked as a way to promote and support the efforts of the Austin-based educational organization, E4 Youth. E4 Youth works to educate, nurture, and provide mentoring opportunities to creative youth. It's a great way for students to get exposed to various creative fields so that they can make informed decisions about their future.
I was very excited to be a part of this project, as each scenario involved a crazy new career path for these agency executives. We did a total of 5 shoots off-and-on over 3 days. Everyone "buried themselves in the part" quite well!