Selfie Fun With Capital Metro

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Did you know that one of the earliest references to the word ‘selfie’ was in 2005? I was surprised it was that early; I would have guessed around 2009 or 2010.  Although I’ll do my fair-share of self portraits with DSLRs, I hardly ever take them with my phone. I would guess this is because my wife doesn’t like the face I make when I take one (which borders somewhere between confusion and extreme indifference). Needless to say, the selfie culture is now a huge. part. of society. 

Earlier this year I had the opportunity to jump into the selfie pool with Capital Metro. They were launching a brand new mobile app and wanted to show that you could now use your phone for more than just selfies. Door Number 3 was the agency tasked with developing hilarious selfie scenarios which would be used in both print ads and video commercials.

We narrowed down our scenarios and did the whole shoot in one day, spread over three different locations. Once we were done taking stills, Aaron and his video team from Onion Creek Productions filmed a short video segment. The video would become the story leading up to the creating of the selfie, and all of our selfie models did a great job playing the part. Later in post, we made an extra effort to make these look like phone images by adding a lot of noise, strong contrast, color casts, etc. 

I love how all of these came out. We could have easily shot another 10 scenarios as we had a ton of great ideas! Thanks to everyone involved for helping make 2014 start off with a bunch of laughs.

Capital Metro Selfies

 

Here's the fun commercial that Onion Creek Productions put together: http://www.vimeo.com/86152745 And here are some BTS shots:

karate selfie

Cat Selfie

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Client: Capital Metro Agency: Door Number 3 Video: Onion Creek Productions